Hands-on workshop: Formulating a Digital Performance Marketing Strategy

Wednesday October 5, 2016 | 17:00-21:00 | International Hellenic University, Lecture Room B1

Scope: Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead or click1. It refers to a combination of marketing and innovation that can be applied across different channels and can be tractable and measurable down to the click.

The School of Science and Technology of the International Hellenic University organizes a 4-hour long seminar on (digital) Performance Marketing.
Attendees will have the opportunity to participate in an interactive, hands-on workshop, on real-life cases in order to design a complete strategy, covering multiple aspects of the problem.

The seminar will be given by experienced experts from iTrust, a dynamic Thessaloniki-based digital marketing company with international reach.
The instructors, Mr Andreas Spyridis (Managing Director) and Mr George Kartaltzis (Head of Digital) have a long experience, leading successful national and international projects.

1Definition by the Performance Marketing Association, thepma.org

Scientific Coordinator: Prof. G. Evangelidis, Dean of the School of Science and Technology

The working language of the event is Greek. Attendance is free to students, young Marketing and ICT professionals, the general public and all those who wish to become familiar with this exciting field. Places are limited, therefore prior (free) registration is required. For IHU location directions, please click here.

Registration: To register, please click here.

Workshop Program
17.00-17.15	Christos Tjortjis Assistant Professor, School of Science and TechnologyWelcome, Presentation of “MSc in  e-Business & Digital Marketing”
17.15-19.00	Andreas Spyridis, Managing Director, iTrust	"Formulating a Digital Strategy"
	George Kartaltzis, Head of Digital, iTrust	“Understanding digital micro-moments – Achieving performance"
19.00-19.15	Coffee Break
19.15-21.00	Andreas Spyridis  Managing Director, iTrust George Kartaltzis Head of Digital, iTrust	“Hands-on: Digital & Social Media Marketing”